Come behind-the-scenes with me as I spent time on-site event engraving on Yepoda’s refillable Dewy Day Foundation for their Sephora US Launch!
The Los Angeles Rooftop Event Setting
Yepoda means “pretty” in Korean, and that’s exactly what the event was. This Influencer and VIP guest-packed event was thoughtfully curated within Harriet’s Rooftop Restaurant at the 1Hotel in West Hollywood. The open rooftop created a nice breeze throughout the event, where sunlight sparkled through the windows and glistened on Yepoda’s beautiful packaging.
There was a photobooth, professional makeup artists ready to shade match, a DJ, a Tarot Card reader, and me – the hand engraver.
The Event Engraving Personalization Station
Stationed next to a window, I was strategically sat next to the shade-matchers, that way guests could easily trace their steps to me. My table was lined with every shade in the collection patiently waiting for their turn to be hand engraved live, as well as Los Angeles themed decals.
I had done some engraved samples before the event, so we placed those on the table directly in front of where I would be hand engraving. That way the guests could see exactly what I was doing.
Once the guests were shade matched and made their way to my table, they handed me their shade match card so I could pull their inventory. I had them fill out the custom personalization forms I make for each of my events, and let them enjoy their time. While I thoughtfully and carefully engraved each item, guests could enjoy the open air, tarot, music, refreshments, and bites.
We gave the guests two options for their engraving personalization: the top of the foundation container or the inside mirror. A fun little gift inside each box of Yepoda’s Dewy Day Foundation is a Korean-themed decal sticker sheet. For this particular event, they made custom Los Angeles ones which was a nice added touch. You can see them in the above photos! They truly thought of the details!
The Final Engraved Products
The requests were about 50/50 on guests wanting the top of the foundations or inside mirrors engraved. A few examples below of some of the finals products!
Why Live Event Engraving Like This Worked
This event was particularly strategic in that the Dewy Day Foundations by Yepoda are made to be refillable. Once you buy the foundation, all you need to do going forward is buy the refills! Since I was engraving the tops or the mirrors, it would be on their cases forever. One wouldn’t ever need to get a new one!
Attendees would forever be reminded of their evening spent with Yepoda, Sephora, and Michele Marie PR at Harriets getting their foundations engraved. They learned about the brand, their sustainability efforts, and why using their products are always a good idea. Marketing Gold!
If you’re interested in making your next brand or marketing event one to remember, you’re in the right place. And if you don’t know how to incorporate live event engraving, calligraphy, hand foiling, or debossing at your next event, let’s chat because I have so many ideas!!
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