Live Event Hand Engraving for Beauty Influencers
Listen up marketing managers, brand activation professionals, and event planners – personalization isn’t just a “nice touch” anymore — it’s what makes guests and clients pause, engage, pull out their phones, and share. Let’s go into some fun behind-the-scenes of my hand engraving event with Haus Labs. We’ll talk about how a small, tactile takeaway, provided big, marketing impacts among influencers, specifically.
The Location
The event took place at Cento Raw Bar in LA — chic and minimal, with intentional details and a space that inspired creative execution. For this brand activation, the inside of the restaurant was made into a makeup studio. Additionally, there were vanities and professional make up artists ready to explain and demonstrate some of the brands newest products.
Just a short walk around the bar and you’d find me right outside the patio doors. I was placed near the photo booth and a beautiful spread of fresh, raw seafood. Later, this outdoor haven would also become the focal point of a video clip the beauty influencers were shown.
The Influencers
There were around 100 beauty influencers who came to this invite-only, private event. That is what makes these live events so powerful and impactful. We’re in the age of technology and with beauty influencing on the rise, it is an endless opportunity to create something memorable for them that they’ll WANT to post about.
In addition, as the influencers saw each other making their content and posting videos, ones who had not received a brush yet would ask where to get one. This also helps build trust and validity with the brand. As influencers are talking about the products and how they received personalized items, it shows their followers and audience that the brand cares and is intentional.
Brand Activation Details
For live hand engraving events, I use a portable, battery-operated engraving drill to create a clean, aesthetic setup — perfect for content capture when the influencers are wanting to video me. In this situation, having me by the door was prime placement as it naturally drew guests outside to further explore the venue. As the influencers came outside, they would see me, ask what I was doing, and then immediately ask for one.
Why This Matters
As I’m working, I allow the Influencers (or your team!) to record the process. Then they post on TikTok and Instagram and tag YOU, the brand. This matters and here is why:
- Organic Reach
- Authentic Peer-to-Peer Marketing
- Visible Proof
How This Helps Your Brand
The big takeaway – Personalization and Live Event Hand Engraving and Calligraphy creates content for you. You’re not forcing the moment, it is happening organically and with purpose.
- It’s interactive: people love seeing their name transformed in real time on special items
- It’s personal: one-of-a-kind items feel exclusive + high-value — you can’t get them anywhere
- It’s content-friendly: the process is visually satisfying and video-ready
- It drives linger time: lines = hype, anticipation, and more visibility
On-site customization isn’t just a nice takeaway gift for your guests — it’s a powerful tool for driving engagement, creating shareable content, and elevating brand experiences. If you’re planning an influencer event, brand activation, or wedding and want a personalized touch that guests can’t stop talking about, I’d love to help. My on-site engraving and calligraphy services and experiences elevate events and spark the one-of-a-kind engagement — because it comes straight from those who were there to experience and be a part of the story.
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